Well, it seems Pizza Hut is doing a double Domino’s with a half twist. After two years of disappointing sales, Pizza Hut is turning its pizza station over in hopes of a revival. What can customers expect? Everything. And, I think they include the kitchen sink as a side.
It’s all about options now at Pizza Hut. This is what you can expect by mid-month at your local Pizza Hut. 11 new pizza recipes, 10 new crust options, 6 new sauces, 5 new toppings, 4 flavor drizzles, new uniforms, a new logo and new pizza boxes. No word if the 12 Days of Pizza Hut comes with less grease, but I’m leaning towards a no.
So, what kind of combinations can you concoct? Well, take your standard pepperoni pizza. You can now create around 1,000 different pizzas with just that starting point.
Why all the change? Eight quarters of declining same-store sales. Yum Brands, the owner of Pizza Hut, also owns KFC and Taco Bell. Those two brands have been generally growing, while Pizza Hut has hit a wall and regressed. Maybe they can get Peyton Manning to switch his allegiance.
The chain is also thinking about advertising during the Super Bowl. Something it hasn’t done in 15 years. A wave of changes for Pizza Hut. Expect an advertising blitz that rivals political season to hit as soon as the changes are in place. The campaign is dubbed ‘The Flavor of Now.’
Pizza Hut is definitely going all in on shaking up the business. Crust choices are going from one to ten, including salted pretzel and honey sriracha. New sauce choices include Buffalo and Garlic Parmesan. Before the additions, there were zero premium toppings. Now you will be able to choose from five, including Peruvian cherry peppers.
If you like your pizza with different drizzles, you can pick from five including balsamic. The special recipe pizzas are surging from six to 22. You can pick from the 7-Alarm Fire (spicy) to Giddy-Up BBQ Chicken (it has bacon). Really Pizza Hut? Giddy-Up?
One area they may run into trouble is their core customer base. Already accustomed to what Pizza Hut offers, the store will now look like the Subway of pizza chains. Sometimes too much choice is a bad thing, but Pizza Hut has assured analysts they have done their homework with focus groups.
Personally, I’m intrigued. I think you can’t go wrong with the standard pepperoni, but it’s worth trying. The company gets points for the cryptic social media campaign.
— Pizza Hut (@pizzahut) November 10, 2014
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