Microsoft is making themselves competitive with Google. Free users of OneDrive by Microsoft are getting double the storage capacity. What was at 7GB now stands at 15GB as an introductory level for new users.

The cloud storage market is becoming increasingly crowded, and Microsoft is making moves to make the service more attractive to consumers. In a blog post, Omar Shahine, OneDrive’s Group Program Manager laid out some statistics on online storage.

“Our data tells us that 3 out of 4 people have less than 15GB of files stored on their PC. Factoring in what they may also have stored on other devices, we believe providing 15GB for free right out of the gate — with no hoops to jump through — will make it much easier for people to have their documents, videos, and photos available in one place.”

Well it’s good to know that if A&E ever has a digital hoarder show I can make it to that casting call. The idea behind the bump in storage is to get more people to sign up for Office 365 at $9.99 per month. Storage levels with that plan stand at 1TB. That’s serious Excel and PowerPoint usage. To the point of maybe reevaluating your career choice.

If you don’t want the Office 365 subscription, you can buy more OneDrive storage. $1.99 gets you 100GB and $3.99 will net you 200GB. At those price points, just get the Office 356 subscription. At least you get the bonus of despising Microsoft Excel.

“With OneDrive, we want to give you one place for all of your stuff: your photos, videos, documents and other files,” Shahine wrote. “Of course, to do this, we need to make sure you actually have enough storage space for everything, particularly given that the amount of content everyone has is growing by leaps and bounds.”

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With the multitude of options in the cloud storage environment, you have to wonder if the vertical is getting close to that of wireless customers. The big companies have to resort to poaching each others customers. Time will tell with the upcoming IPO of Box, and the acquisition spree of Dropbox.

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