Well, if theaters weren’t irked enough with Netflix with the Crouching Tiger sequel, this might send them into a blind rage. Adam Sandler has inked a deal with the streaming company to star in four feature films. All four movies will premiere exclusively on Netflix.
The deal with Sandler’s production company, Happy Madison, also strips out the studio middleman. Each film will forgo a theatrical run, and premiere in Netflix’s 50 territories. Adam Sandler, being Adam Sandler, had fun with the news in his statement.
“When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only . Netflix rhymes with Wet Chicks. Let the streaming begin!”
Netflix is counting on Adam Sandler’s comedic box office draw. Before you start groaning, he’s been one of the most consistent comedy stars at the box office. Internal streaming statistics at Netflix also show that his movies are among the most consistently watched on Netflix across the board. I guess people love them some Happy Gilmore.
Netflix’s Chief Content Officer Ted Sarandos, who is having one hell of a quarter, released a statement on the deal. “People love Adams films on Netflix and often watch them again and again. His appeal spans across viewers of all ages – everybody has a favorite movie, everyone has a favorite line – not just in the US but all over the world.”
This plus the Crouching Tiger sequel definitely signals a shift from the normal movie route of theaters first. If we can get everything video-on-demand that would be a perfect world. Who wants to sit in an uncomfortable theater. Tier pricing Netflix. Make it happen, so we can all embrace our inner laziness and have movie night at the house.