Get ready. You’re probably about to start seeing more ads on your Twitter feed. Twitter made the announcement today and said it is rolling out its “mobile app installs” program across the world. The program lets companies advertise their mobile apps in users’ feeds.
“After seeing strong results in beta, we’re excited to offer mobile app promotion to all advertisers globally, starting today,” wrote Product Manager Kelton Lynn.
These ads will link back to the apps in the Apple and Google stores.
What kind of ads should you expect? They’ll look like regular posts in your feed, but will have link that points you towards downloading the app. The tweets will be clearly marked as promoted tweets, though.
Mobile app ads have seen tremendous success on Facebook, driving as much as 60% of the downloads of the top-grossing apps in Apple’s App Store according to Facebook.
Twitter hopes to see similar success and is looking to better monetize their service. Something investors want to see since the company still hasn’t turned a profit.
Several big-name companies tried out the beta including ride-sharing service Lyft and game publisher EA. Both praised the service.
“During the beta, we were able to quickly and effectively reach our growth goals via Twitter for 30% below the originally targeted cost,” said Daniel Riaz Head of Mobile Acquisition at Lyft in the blog post.
“EA has been thrilled to have participated in the beta. We were able to drive a significant number of installs for our suite of casual and core games including the Sims FreePlay, Real Racing 3, and Heroes of Dragon Age at or below single digit cost-per-installs. Our partnership with Twitter has allowed us to connect engaged high value players with our games,” said Uyen Uyen Ton Nu Senior Manager Social Acquisition at EA.
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