Unlimited cloud storage isn’t new. Dropbox offers it as part of their Dropbox for Business. Google offers it in a few different ways. Google Apps for Education and Drive for Work. Microsoft offers it as a perk for people who subscribe to Office 365.

Amazon offers free, unlimited photo storage for Prime members. Today, Amazon is changing the game. They are offering unlimited cloud storage to everyone, even non-Prime members.

The move comes as Amazon wants to better compete with the companies I mentioned above. They instantly one-up them by offering unlimited storage without any strings attached. Plus, just look at Google’s storage plans.

Here’s the two plans.

Unlimited Photos Plan (free 3-month trial, then $11.99 per year—equivalent of less than $1 per month): Store an infinite number of photos in Cloud Drive without worrying about taking up space on phones, cameras, or other devices. Customers can upload existing collections and store all future photos taken. This plan also includes 5 GB of additional storage for videos or other documents and files.

Unlimited Everything Plan (free 3-month trial, then $59.99 per year—equivalent of less than $5 per month): Store an infinite number of new and existing photos, videos, files, documents, movies, and music in Cloud Drive.

Do you have tons of photos and videos spread out across multiple devices? You are just the person Amazon is trying to convince needs unlimited storage.

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, Director of Amazon Cloud Drive. “With the two new plans we are introducing today, customers don’t need to worry about storage space—they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.”

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The best part of today’s announcement? A free 3-month trial.

What do you think of today’s announcement? Everything in one place sounds good to me. But, do you take enough photos or video to warrant unlimited storage?

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