Entertainment is getting increasingly fractured. I, for one, love every minute of it. Amazon is joining Netflix in a race to develop movies for their respective services. No longer content with award winning shows, Amazon is diving head first into movie production.

In a statement today, the tech giant said it will begin to produce and acquire original movies for theatrical releases and early distribution on Amazon Prime Instant Video. This plan would have movies hit theaters first, and then release on Instant Video within four to eight weeks.

Amazon Studios Vice President Roy Price outlined the company’s ambition plan. “Our goal is to create close to 12 movies a year with production starting later this year. We hope this program will also benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience.”

To kickstart the program, Amazon named Ted Hope as the new Head of Production at Amazon Original Movies. You’ll know Ted from his work on Crouching Tiger, Hidden Dragon.

It’s also proof that Hollywood is a small world. Netflix’s first foray into a feature-length movie will be a sequel to that very film, Crouching Tiger, Hidden Dragon: The Green Legend.

A hope among Amazon fans is that their practice of soliciting feedback on original shows will translate to the films. Maybe we can login at Amazon and watch extended trailers, or scenes cut from a movie in production. Fans vote, and Amazon gets an instant focus group.

What movies would you like to see Amazon acquire the rights to? Or, possibly make?

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