So much for coming together to celebrate Earth Day. Apple took out a full-page print ad to tout its environmental record, and decided to hit its rival, Samsung. Both companies are in the midst of a patent dispute, with Apple claiming that Samsung has copied its smartphone designs. So, when Apple goes phablet, will Samsung be able to turn that around?
The ad is touting Apple new and improved green image, and takes the shot at Samsung in the opening line. Apple implores Samsung to ‘copy’ its environmental policies. Below is the full text of the ad, where the company gets as many not-so-subtle digs as possible.
There are some ideas we want every company to copy.
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fueled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
In addition to the ad, the company is celebrating Earth Day with the expansion of its recycling program. Now you can turn in any Apple product for free recycling. Those in usable condition will get an Apple gift cards. If you have used your old Macbook as a frisbee, well, at least it’s getting recycled.
To celebrate the occasion, Apple retail stores are ‘painting’ the leaf on its iconic logo, green. Hey, nothing says Earth Day like using more power for advertising.
Topping off Apple’s green victory lap is a voiceover ad by Tim Cook. Clocking in at just under two minutes, it hails the company’s efforts to be more environmentally friendly.