“Sales for the iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple Chief Executive Tim Cook said in a press release.

10 million units is a new record for iPhones and beat out last year’s three day sales of 9 million. Not too shabby considering the phone hasn’t gone on sale in China yet. The lack of a China release has also led to an increase in resales to Chinese buyers. Check out the resales market in action in the video below.

The much-anticipated iPhone 6 models went on sale in 10 countries on Friday. Another 20 are expected to be added shortly. Apple plans to have the iPhone 6 in 115 countries by the end of the year.

Supply has been an issue for Apple, and one Cook touched on. “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.” Work faster Apple. I want my 6 plus.

As for a sales breakdown, Apple was mum. We’ll probably have to wait for their next earnings report before we know the exact breakdown.

Consumers are happy, but what about investors? Today, Apple shares are trading mostly flat at $101/share. Looks like investors expected big numbers and got them.


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