Apple can already trademark the signature design of its retail stores in the U.S. Today, they won the same right for its retail stores in the EU. The Court of Justice of the EU said Apple’s stores meet the three conditions needed to win its trademark case. It constituted a sign, can be graphically represented and distinguishes Apple’s products from third-party goods and services.
Check, check and check.
“The Court concludes that the representation of the layout of a retail store, by a design alone, without indicating the size or proportions, may be registered as a trademark for services,” the court said in a statement.
Why did Apple have to go all the way to the EU for this? The Cupertino company and German officials didn’t see eye-to-eye.
Today’s ruling means other companies cannot attempt to duplicate Apple’s signature clear glass storefront or rectangular recessed lighting units. I understand the clear glass storefront, but recessed lighting? Really?
This isn’t the first time Apple has trademarked something seemingly small. Other Apple trademarks include the ‘there’s an app for that’ catchphrase and the Lightning trademark (acquired from Harley-Davidson). The tech industry darling doesn’t always get its way, though. They were not able to get a hold of the iTunes music icon, and lost it to MySpace.
While Apple can cheer the trademark decision in the EU, they were not so lucky in China. They lost a patent battle with Zhizhen Network Technology over patent infringements concerning Siri. The Beijing First Immediate Court upheld Zhizhen’s patent this week in a ruling.
The next big news from Apple? The iPhone 6. And hopefully, whatever wearable tech they’ve been cooking up.