In support of World AIDS Day 2014, Apple will donate a portion of sales at their retail and online stores around the world on Black Friday (November 28) and Cyber Monday (December 1).
Apple’s app developers are also taking part in what’s being called the “biggest fundraising push yet.” Over the next two weeks, a portion of the App Store called Apps for (RED) will have 25 apps with exclusive new content. All proceeds from these apps will be donated directly to the Global Fund to fight Aids.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Apple CEO Tim Cook in a statement.
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Apple is supporting a great cause and is acting as a benchmark for other companies to give to the important fight against AIDS.
“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” Bono, co-founder of (RED), said in a statement.
If you want to support (RED) and the battle against AIDS, check out their website here. You can buy various products, where the proceeds go to the Global Fund to fight AIDS – or donate.