Those looking forward to Batman v Superman were treated to a leaked trailer late Thursday. It’s in a constant state of DMCA takedown notices, so embedding it is an exercise in futility.
If you haven’t seen it, your best bet is to search YouTube and adjust the search results by date. I’ve seen it, and if you’re a fan who hasn’t, hold off. Fans already have mixed feelings about the cast, and a terrible quality leak does it no favors. (UPDATE: Here’s a working link, for now)
Let’s hit the high points of the trailer, and then go into why Warner Bros. should have held off for at least a week instead of promising special, Monday IMAX screenings.
Batman v Superman Trailer
With poor quality, we can can hone in on the dialogue throughout the teaser. It begins setting the stage for why there is a conflict between Batman and Superman:
“Is it really surprising that the most powerful man in the world should be a figure of controversy?”
Interspersed with Superman footage, several other voiceovers juxtaposed people taking sides – Team Superman or pointing out human history of looking to people with great power.
“We as a population on this planet have been looking for a savior,” one person said.
Another voice is firmly questions looking to a person with unbelievable power, “Human beings have a horrible track record of following people with great power.”
One voice sits firmly in the Man of Steel’s camp: “Maybe he’s just a guy trying to do the right thing.”
As the questioning of Superman’s motives continues, we see a Superman statue tagged with the words ‘FALSE GOD.’
Ben Affleck as Batman Appears
I hate that we deal with this quality, but we get a look at Affleck before it flashes to him suited up. The trailer ends with a faceoff between the two:
“Tell me, do you bleed?” the Caped Crusader asked Superman. “You will!”
Warner Bros Marketing Misstep
With the leak, Warner Bros. and Zack Snyder should get this out in 1080p immediately. Do not allow this to be the first teaser people see, especially just hours after the Star Wars: The Force Awakens wowed everyone with a teaser trailer.
This brings me to another point. I get DC wants to pull a Marvel, or now Star Wars, with an expanded universe. But, what’s the harm in waiting a week? Let everyone get over the wow factor of Star Wars: The Force Awakens.
Do you really want to be compared to what is going to be a global event? That is what Star Wars means to three generations. Plus, you want people dissecting your trailer for every little hint about the movie and the future standalones.
Trust me, I will be at home in the theaters when Batman v Superman releases, but trying to one up Han Solo saying, ‘Chewie… We’re home?’
It just isn’t happening.