It’s been a busy day for GoPro today. The action camera company introduced three new models today. Two of them are their normal high-end cameras, while a third hopes to pull in the more casual crowd.

The GoPro Hero4 Black’s main draw is 4K video capture at 30fps, twice that of its predecessor. Still a fan of 1080p? The Hero4 Black can now do 1080p at 120fps. 4K video capture comes with a price. The Hero4 Black will go on sale for $499.

The Hero4 Silver doesn’t have the Black’s high frame rates and resolution, but it does come packed with touchscreen controls. This should make navigating the camera’s menus a bit easier. Anyone who has a GoPro knows it can be a pain figuring out the menus at first. This touchscreen aims to resolve those growing pains. Video recording options include 2.7K video at 30fps, 1080p video at 60fps and 720p video at 120fps.

The Hero4 Black and Silver do have some features in common including built-in Wi-Fi, are waterproof to 131 feet and can capture 12MP photos. Become a hero starting October 5.

Now that GoPro is a publicly traded company, investors want to see their reach expand. That’s where GoPro’s third model comes in. Starting at just $129, the GoPro Hero shoots 1080p video at 30fps and 720p video at 60fps. The Hero is also waterproof to 131 feet. Perfect for any snorkeling vacation.

GoPro wants the Hero to introduce people to their line of cameras in the hopes of getting them to upgrade to the better ones. Still, $129 for the Hero is a pretty good deal. It’s about $80 cheaper than the GoPro’s cheapest camera right now.

You aren’t the only becoming a Hero today. Investors are cheering today’s product announcements as shares spike 4%.

When I’m not playing Rocket League (best game ever), you can find me writing about all things games, space and more. You can reach me at alex@newsledge.com

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