Google is insiting you love Google Plus. So much so, that leaked screenshots of a gmail redesign show that design cues are being borrowed from the Google’s social network. The screens haven’t been verified, but if true, it represents the biggest redesign to Google’s flagship email product ever.
A replacement to the star feature is suggested in the screens. If the new design makes it out into the world, you will be able to pin emails to the top. One feature that is sure to make marketers happy is the removal of the direct tabs. The promo tab has been the bane of marketers everywhere as they lose precious frontpage real estate.
Tabs will still remain, but will be shuffled into the left menu. Social, forums, promos and updates are all in the left menu. Gmail is also said to be adding tabs for travel, purchases and finances. Google Hangouts is also getting prime real estate in the leaked screenshots. On the right, there will be a collapsible area for you to connect with colleagues or friends. Or hide from them by staying invisible. Hey, we have all done it.
For the mobile users, Gmail is possibly getting the snooze button. This will set a timer to allow you to go back and hit snooze again. You know you will. If it was a chore to have to read the first time, what makes you think you will want to read it after it has been snoozed? It would be nice to see the feature hit the desktop version.
So far, Google is being quiet on the validity of the screenshots. If the screens are real, it is unlikely Google did it just for kicks. The company probably has plans to roll out some new redesign in the near term. Whether everything makes it into the final product remains to be seen.
One group that should be cheering it along is marketers. Gone is the extra click a user has to make to see you hawking your latest wares.
We will see if the design makes it to a wider audience. Judging by the screens, I’m definitely a fan. It organizes for me, because I define disorganization when it comes to one of my gmail inboxes.
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