Just when I thought it couldn’t get any nuttier this election cycle, Budweiser goes and does this. And totally redeems America. A quick check of the calendar shows either InBev is drunk and thinks it is still April, or Budweiser really did rename its flagship beer to ‘America.’
Yep. America. Literally get drunk off our freedom.
Did InBev relocate to Alabama? This is some random crap we would do in my state to get in the news. Before you laugh at the absurdness, the cans will be limited to the summer and through the election cycle.
There’s the truth InBev. Donald Trump managed to grab the naming rights and wanted a beautiful beer?
The statement from the VP of Budweiser tries to say the summer is just so much America; you have to drink it. “You have this wave of patriotism that is going to go up and down throughout the summertime,” Mr. Socquet said. “And we found with Budweiser such a beautiful angle to play on that sentiment.”
And he mentioned Americans were in the Olympics, and that’s another reason behind the limited renaming.
Yeah, the Olympics are in Rio, but whatever fits the PR narrative.
Sorry, InBev. My naive optimism only goes so far. How do you make America great again? Easy, grab a can of America. We could always stack the empty cans for the wall.
Budweiser is kicking off a national ad campaign on June 1 titled ‘America is in Your Hands.’ Awesome. A Dutch conglomerate is making money off American patriotism. The cans will feature slogans like “E Pluribus Unum’ and “from the redwood forest to the Gulf stream waters this land was made for you and me.”
That doesn’t make a lot of sense on a beer can that gets tossed on the ground, but it’s impressive the statement fits on a standard can.
I can’t wait to see who the company casts for the commercial. Technically, you can’t have Donald Trump in it because of FEC laws, but come on. I think it’s only right he grabs the goofy hat and pops an America on stage at one of his rallies.
Come on Donald; you know you want to.
Branding experts on various outlets are questioning the decision. They worry the company will be seen as packaging America and selling it. Hate to break it to them, but it’s Budweiser. They’ve been doing that for decades. At least the company is giving it a big ass hug and admitting it.
I don’t even drink alcohol, but you’re damn right I’m buying a case of America to sit in my kitchen. May as well embrace the absurdity of it all. At this point, I think the Mayans were only a few years off before it all cracks in half.
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