Call of Duty’s boots-on-the-ground gameplay wasn’t the only throwback for the franchise. COD: WW2 sales are off to a roaring start.

Today, Activision announced Call of Duty: WW2 sold twice as many units at launch compared to last year’s Infinite Warfare. In just three days, the newest entry into the franchise netted over $500 million in worldwide sales. These are sell-through numbers too according to Activision. Meaning sales to the customer, not just the retailer.

Sometimes we see ‘sell-through’ or ‘sell-in’ terms tossed around in press releases. ‘Sell-in’ means copies sold to retailers, but not consumers. ‘Sell-through’ means sales that went all the way to the consumer.

Activision CEO Eric Hirshberg was understandably pumped about the sales.

“Call of Duty: WWII returns the franchise to its roots and the results are incredible, selling twice as many units in its opening weekend as last year, and setting the day one record for full-game downloads on PlayStation 4. Our $500 million opening weekend was not only bigger than Thor: Ragnarok’s, it was bigger than the opening weekends of both Thor and Wonder Woman combined. And we’re committed to supporting the community with continuous improvements and new content.”

It’s well-deserved success. I’m having a blast with COD: WW2 and the return to boots-on-the-ground gameplay is just what the franchise needed after stagnating in futuristic settings for several years. Sledgehammer did a fantastic job with the Zombies mode too. Those damn zombies are legitimately creepy looking this go around.

I do hope Activision is open to taking more risks with the franchise, though. I worry COD: WW2’s quick success means we’ll be stuck with traditional Call of Duty for the foreseeable future.

I enjoy the hell out of the gameplay, but I want to see developers expand the feature set. Give us a damn map editor already. I know, I know. Not likely given how microtransaction happy publishers are these days, but give players some tools to create content. Maybe something along the lines of Halo’s Forge mode instead of a full-blown map editor.

There are plenty of ways to change up the franchise besides its setting. Take COD: WW2’s War mode and supersize it. It’s an awesome mode hampered by the 12-player limit. Go crazy and give us 18v18 matches.

COD: WW2’s success gives Activision a clear data point of what fans want. Boots-on-the-ground gameplay. It’s up to the developers to figure out ways to innovate around it.

Did you make up a piece of the $500 million in sales? Did the throwback gameplay get you back on the COD train?


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