The deluge of mirrorless camera releases continues today with Canon releasing its EOS M200. Think of it more of a beginner APS-C mirrorless camera with a price tag of $549 including a 15-45mm STM lens.
Its feature set won’t blow you away, but it’s a camera that definitely knows what market it fits. Canon’s marketing speaks to where the company places the EOS M200.
“Ease of use, convenience and shareability are imperatives for consumers today, especially when introducing new imaging products into an ever-changing market place,” said Kazuto Ogawa, president, and chief operating officer, Canon U.S.A., Inc. “The new EOS M200 camera is a mix of tried and true Canon features as well as new ones, and combined they create a non-intimidating mirrorless camera for the experienced photographer – yet it is approachable for someone beginning their visual storytelling journey.”
What is the Canon EOS M200?
Canon released a marketing video alongside the camera to help push the new camera.
Canon EOS M200 Features. There are a few standout features on the EOS M200. It grabs the latest DIGIG 8 image processor along with a 24.1-megapixel CMOS sensor. It does have support for 4K video, but its capped at 24fps. 1080p can hit 60fps with support for vertical video. Instagram’s influence is everywhere.
Other features include:
Dual Pixel CMOS AF
Eye Detection Auto-focus
Convenient Wi-Fi and Bluetooth Technology
Capable of Sharing Photos and Videos to Social Media Platforms
Compact and Lightweight Design
Compatible with Extensive Line of EF-M, Canon EF, and EF-S lenses
The Dual Pixel AF is intriguing, but it’s nerfed when it comes to video. That’s unfortunate and leaves the camera wanting.
Battery life is an unknown, but with cheaper mirrorless cameras, you can expect it to be on the low-end.
Canon EOS M200 Release Date. Shipping is slated to start in late October in time for the holidays. Preorders are open at the usual retailers such as Amazon, Adorama, and B&H.
Why is Canon Releasing the EOS M200?
Expect a lot of handwringing over the announcement today. Canon already released the EOS M6 II which serves as its flagship for its APS-C mirrorless line. Having a camera with similar features at half the cost feels like a misstep when it comes to marketing.
Canon’s latest announcements have included an APS-C DSLR in the 90D, the mirrorless EOS M6 II, and now the EOS M200. It’s not exactly the ‘wow’ headlines Canon fans were hoping for heading into the holidays. Currently, there are rumors or a megapixel monster and a dedicated astrophotography camera, but both are slated for 2020.
Hopefully, we will start to see announcements geared towards the prosumer and professional markets. Battling it out with smartphones using entry-level cameras is a losing proposition.