The long-running joke of Canon consumer cameras and 4K is now at an end thanks to the entry-level EOS M50 (sort of). You read that right. An entry-level, mirrorless Canon camera with 4K video. Somewhere Canon 6D Mark II owners are rightfully screaming ‘what the hell?’ If you’re an optimist, it’s ‘better late than never.’

Announced in time for WPPI, the Canon EOS M50 packs a lot of punch for its $780 price tag and signals the company’s continued focus on the M-series. That’s good news for mirrorless camera fans. More competition at the APS-C level. And one directly aimed at the vlogging set.

However, the list of features does present a bit of a dilemma for Canon as the M5 ($926), and M6 ($679) are the top-end models now left wanting. Expect refreshes to happen quickly for both.

It wouldn’t be an announcement without a video plug. Hit us Canon:

Canon EOS M50 Specs

Though an entry-level M-series, it resembles the M5 more than the M10 or M100 models. It’s loaded with the new DIGIC 8 processor, a 24.1-megapixel sensor, OLED viewfinder, Dual-Pixel phase detection AF, eye-detection AF, a vari-angle, flippable touchscreen, the aforementioned 4K video, silent-shooting mode, WiFi, Bluetooth, etc.

Canon EOS M50 White

Burst shooting hits 10fps or 7.4fps in continuous autofocus. The latter mode has a buffer of 47 images, so shutter maniacs have room to play. Furthering its video chops is an external 3.5mm microphone input and an HDMI output port. There is a micro-USB port, but no USB Type C. It’s under $800. Can’t have everything in the world.

There are caveats to the features. The phase detection Dual Pixel AF is limited to 1080p and below. 4K relies on contrast-detection AF. Seriously Canon, why?

Also, the 4K video is a 1.6x crop on top of the 1.6x APS-C crop, so take it into consideration. One way to lessen the impact is using the EF-M 11-22mm f/4-5.6 IS STM lens. Speaking of lenses, the M-series is not exactly bursting at the seams with selections. Buyers will need to grab the adapter to use Canon’s massive stable of DSLR glass.

Canon EOS M50 Specs

And that brings us to the second caveat. The AF system lists out 143 points, but with certain lenses, only 99 can be used. Granted, it’s up from the M5’s 49 points, and the M50 has Dual-Pixel AF. Not exactly a dealbreaker.

One feature listed is one that’s not like the others. Five-axis electronic image stabilization. The keyword is ‘electronic.’ While other APS-C mirrorless have adapted physical image stabilization, the M50 is showing its entry-level spot in the market by relying on lenses and electronic stabilization.

Expectations are the limitations of the EOS M50 will disappear in refreshes of the more expensive M5.

EOS M50 Availability

It will come in two different colors – white or black – and you can select the body only at $780 (B&H), the EOS M50 w/EF-M 15-45mm f/3.5-6.3 IS STM for $899 (B&H), the M50 w/w/EF-M 15-45mm & EF-M 55-200mm for $1249 (B&H), or the EOS M50 w/EF-M 15-45mm Video Creators Kit for $999 (B&H).

Ship dates are slated for April.

Sound off below. What do you think of Canon’s first consumer camera with 4K? What do you think the M50 signals regarding Canon and mirrorless cameras?

Gear. TV. Movies. Lifestyle. Photography. Yeah, I’m the type who sees a shiny object and is immediately captivated. Wait... There’s another. You can reach me at marcus@newsledge.com

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