Canon has unwrapped its newest entry-level DSLR, and it’s geared towards the social media crowd. The standout feature you’ll hear about? Food Mode. Turn a dial and your Starbucks is Instagram-ready.
The mode is designed to instantly enhance the color of your latte art, along with increasing the brightness of food images. Food photographers may wince, but bloggers in areas where you can’t cart in lighting systems? It’s a nice touch.
Canon wants the images to be ‘share-ready’ with the built-in WiFi and NFC connectivity. Send the shots to your phone, tablet, social media or Canon’s Connect Station.
18.0 Megapixel Canon CMOS (APS-C) image sensor and high-performance DIGIC 4+ Image Processor for excellent image quality and speedy operation.
ISO 100–6400 (expandable to H: 12800) for shooting from bright light to low light.
Built-in Wi-Fi® and NFC connectivity* for easy sharing to smart devices, social media sites, and the Canon Connect Station CS100 device.
9-point AF system (including one center cross type AF point) and AI Servo AF provide impressive autofocus performance with accurate results.
High-performance Optical Viewfinder helps facilitate quick and accurate focusing by firmly framing and capturing the subject at hand.
Large, 3.0-inch LCD monitor with 920,000 dots for easy viewing and reviewing.
Full HD video mode for high-quality, easy-to-use video capture.
That ISO range isn’t anything to write home about, but for an entry-level DSLR, it’ll get the job done.
Here’s how Canon is pitching the new EOS Rebel and its affordability.
“Smartphone users passionate about photography and ready to take that next step to creating their best images and videos ever will appreciate the ease-of-use and affordability of the new EOS Rebel T6 camera,” said Yuichi Ishizuka, president, and COO, Canon U.S.A., Inc. “With the latest addition of the EOS Rebel T6 camera, the Canon EOS Rebel series continues to be one of the most popular DSLR camera lines on the market.”
The AWB is adding a ‘white priority’ setting to help new users create shots with neutral tones when shooting under incandescent lighting.
Canon’s EOS Rebel will output image in RAW and has complete manual focus control. It’s a must-have feature set for amateurs and photography students.
What about an extra lens? Every Canon EF and EF-S lens system are compatible with the T6. Fair warning. Once you start down the lens path, it’s hard to stop. Your world is only limited by what you want to achieve. Everything from a fisheye lens to the super-telephoto.
Canon EOS and Social
Cover your eyes professional photographers. Filters are coming. Canon added Fisheye, Toy Camera, Miniature and Soft focus to give budding photographers a range of options to create.
The filters, Food Mode, and WiFi? Get ready restaurants. The food bloggers will descend upon you.
Canon’s Food Mode joins other automatic settings on the dial that include sports, close-up, portrait, landscape and night portrait.
You’re thinking ‘learn photography, and you won’t need the automatic settings.’ Maybe, but everyone starts at the beginning. It’s entry-level, and if we want a stable DSLR market, these features are necessary. Besides, I’ll be honest.
I want to try out the Food Mode.
The Canon EOS Rebel T6 will be $549.99 when bundled with the EF-S 18-55mm f/3.5-5.6 II. Availability is set for April. It follows on the heels of the recently announced 1 DX Mark II.