Another tech company is splitting up their original app. Facebook and Google have already created app headaches with the new standalones. Now Foursquare has joined the party. It’s like the companies all hit divorce court at once. The popular check-in app Foursquare will now be split in two, with Swarm emerging as the new app.
Swarm will dial back the location features. Instead of saying you’re at a Starbucks on a certain road in Seattle, it will instead show your friends that you are in the Queen Anne neighborhood. More privacy controls, but still keeping with Foursquare’s location based feature. The company is explaining the need for the two apps on its blog.
“We built Swarm because you’ve told us how often you still have to text your friends: ‘where are you?’ and ‘what you up to later?’ We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today).”
While not ready for primetime yet, the Swar app will come with a new design and contain the social aspects of Foursquare. The original Foursquare app will update to better recommend restaurants or other locations based on the recommendations from friends. You’re probably wonder why in the world this needs two apps? It is the continuing tech trend of creating as many standalone features as possible.
While the companies say this is to better the user experience, a more jaded view says its about metrics. The Swarm app will become necessary when it becomes available. This allows companies to juice their metrics on user base. It also gives them multiple areas to monetize. It may inconvenience the user, but it’s worth it for a company’s bottom line.