Add another country to the list of Tier 2 territories getting their hands on an Xbox One in September. The Xbox One will hit Chinese store shelves in September in a joint partnership with BesTV New Media.
Game consoles had been previously banned for the past 14 years, but China’s government lifted the restriction and is allowing game consoles to be sold in the Shanghai Free Trade Zone.
Foreign companies can now manufacture and market game consoles in the free trade zone, but the games themselves could still be censored. For example, Battlefield 4 has been banned in China because it threatens the country’s security according to the Chinese government. Looks like China wasn’t thrilled to see a game about a Chinese Admiral overthrowing the current government.
It will be interesting to see what kind of impact game consoles will have in China. The market potential is massive. Can Microsoft or Sony capitalize on it is another question.
“”The launch of Xbox One [in China] will bring distinction as the first-ever games console with internet TV functionality in China,” said Zhang Dazhong, senior vice president of Shanghai Media Group, which owns BesTV. “The launch of Xbox is a milestone for our company in the family entertainment market and will create profit growth opportunities.”
No details on pricing were given today.
China will join dozens of other countries in September including India, Japan, Belgium, Denmark and others across Europe, Asia and South America.