Want to be branded a one-percenter? Good news, there’s an app for that. Or, at least a site. Netropolitan launches today for those with more money than time. More money than sense too. I’m not sure if the Wall Street Journal calculated the dues for the rich living paycheck to paycheck, but they may want add Netropolitan.

How much to get your foot in the virtual door? $9000 for the membership fee, and $3000 per year after that. It keeps you away from the pesky 99 percent plebeians. I mean, who wants to hear them rant on the latest news out of the NFL when you are trying to pick the interior color of your Gulfstream?

The creator of this slice of one-percent heaven? James Touchi-Peters. Most interesting of all is that this isn’t some Silicon Valley or Wall Street backroom project. He’s a former conductor of the Minnesota Philharmonic Orchestra. This lets us know that conductors evidently bring in some cash.

Why did he need this network? Touchi-Peters says it’s all about discourse. “I saw a need for an environment where you could talk about the finer things in life without backlash — an environment where people could share similar likes and experiences.”

Translation, he saw the rich people filling up the seats for the symphony and saw mega-payday. If the average person impulse buys ignorant crap, what will a family with a serious bank account buy?

As for the site, users will remain private and it isn’t indexed by search engines. Yeah, your declaration of privacy just guaranteed the membership list will leak.

The whole system is setup to be private and spam free. Don’t expect to push your hedge fund just because you’re in the club. Also, the moderators are not your personal concierge. The portion of the FAQ on that is hilarious.

“Please understand that Netropolitan is NOT a concierge service. Our Member Service Associates will not book you a charter jet, or find you tickets to a sold-out Broadway show. They exist solely to help members technically navigate and find their way around the social club.”

In the end, Netropolitan is an online country club. Just like your weekly golf outings have dues, this social network has them too. Well played Mr. Touchi-Peters.


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