Well, this is creepy. Rumblings of a sequel to the 2008 found-footage monster film from J.J. Abrams have been stirring for years. Today, we have a trailer appearing out of nowhere for 10 Cloverfield Lane.

Before you start thinking sequel, ease up a bit. It’s being billed as a quasi-sequel and a ‘blood relative’ to the original film. What the hell does that mean in the world of J.J. Abrams? No idea, but it’s brilliant marketing.

Want to know just how much secrecy Abrams and company can throw over a project? The movie hits theaters on March 11. That’s enough cloak and dagger to make the CIA blush. It’s a movie brother.

From the trailer, we see John Goodman, Mary Elizabeth Winstead and John Gallagher Jr. in an underground bunker in what looks to be a post-apocalyptic setting. Or, they could just be the type that want to live in a bunker.

John Goodman in 10 Cloverfield Lane

Pure speculation, but it looks like John Goodman is holding Winstead and Gallagher captive. The room starts to shake, and Winstead rushes for the escape hatch. Goodman screams – “Don’t open that door – you’re going to get all of us killed!”

Flash to Winstead looking outside and seeing something. The Cloverfield monster? Zombies? Who knows, but damn Abrams can put out one hell of a trailer.

10 Cloverfield Lane

Behind the camera is Dan Trachtenberg. He had been attached to a project for this timeframe, but the titles have varied to keep his involvement in the ‘sequel’ under wraps. The actual title was only revealed to fans who attended screenings of Michael Bay’s 13 Hours.

Script duties were handled by Josh Campbell, Matt Stuecken and Damien Chazelle. In a statement to Collider, Abrams explained the thinking behind hiding the title.

“The idea came up a long time ago during production. We wanted to make it a blood relative of Cloverfield. “The idea was developed over time. We wanted to hold back the title for as long as possible.”

Translation? He wanted to build maximum hype. Star Wars was its own monster. But turning Abrams and Bad Robot loose on a new film? Now that’s an education in how to market a movie or TV show.

How is the movie related to Cloverfield? Don’t expect answers from his team. They managed to keep the film a secret less than two months out from release.

The only elements we have to go on is that it diverges from Cloverfield in a technical sense. It looks and sounds like a traditional film over the found-footage format in the first Cloverfield.

Post-apocalyptic setting with hopefully not a heavy focus on thousands of Cloverfield-monsters roaming the countryside? I’m there.

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