Amazon has several reasons to smile today. The massive internet retailer announced its Amazon Appstore selection has nearly tripled over the past year. Right now, the Amazon Appstore boasts more than 240,000 apps and games across nearly 200 countries on a plethora of devices.
Amazon also recently commissioned an IDC survey to ask developers how they are enjoying the Kindle Fire platform. The results may surprise you.
65% of the developers surveyed say total revenue on Kindle Fire is either the same or better than what they are seeing on other platforms. Nearly three-quarters of the same developers said average revenue per app or user was the same or better than on Kindle Fire than other platforms.
Finally, the study showed 76% of developers said the Kindle Fire platform helps them connect with new market segments, aka reach.
“Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore,” said Mike George, VP of Amazon Appstore and Games.
“But this is just the beginning–we’re building more services and capabilities for developers and more Android-based APIs based on their feedback. Most Android apps just work on Kindle Fire, and with an Appstore made for Android devices, Amazon’s Appstore can help developers distribute their apps on Android devices all over the world. It’s a great time for developers to bring their apps to the Amazon Appstore.”
Amazon should see even more growth on the games front with the release of Amazon Fire TV.
Amazon also has plenty of developers singing the praises of its devices and appstore.
“Getting our app on Kindle Fire was very easy and it gives developers a great opportunity to distribute and monetize their apps. Monetization in the Amazon Appstore jumped 100% using Amazon’s In-App Purchasing API and Mobile Ads API in the first month since implementation,” said Daniele Calabrese, CEO of Soundtracker.
“Amazon users are very high quality users. User engagement with edjing on Amazon is higher than on any other platform. In proportion, Amazon users spend more time in edjing than any other platform. In addition, the Average Revenue Per Download (ARPD) on Amazon is actually higher than on Android,” said Jean-Baptiste, CEO of DJiT.