If CES wasn’t a confirmation, the new teaser trailer for DJI’s next-generation Mavic shows the company knows it can pull off standalone events and get all the press it wants. Let’s get into what might be in the new Mavic. But first, the teaser.
Ok, when I said DJI was adopting the tick-tock strategy of Apple, Adam and his team at DJI must have taken it to heart and adopted Apple’s marketing of ‘we own the market.’ They aren’t wrong, and the trailer is a callback to the Powers of 10 videos we all saw in school. The Carl Sagan-inspired narration teases us at what’s to come on January 23rd with “from seemingly insignificant size comes formidable strength and power.”
Oh hell yes. Give it to us.
More than a few press outlets are taking this and seemingly placing the Mavic Air between the Spark and Mavic Pro price range of $499 (Spark) and $999 (Mavic Pro).
They may be right based on the naming the new drone the Mavic Air, but it completely ignores the latter half of the most quoted piece of the trailer: “from seemingly insignificant size comes formidable strength and power.”
Strength and power. The only strength and power would come from more advanced DJI drones. Namely the one-inch sensor on the Phantom 4 Pro. There have been drawings of the ‘Mavic 2’ incorporating the one-inch sensor, and it would be an immediate hit with drone enthusiasts.
The current Mavic is undoubtedly a hit but ask any user what they want the most, and it’s to a person, the sensor from the Phantom 4 Pro with the portability of a Mavic. The Mavic Air seems more likely to give users that versus a mid-tier entry between the Spark and Mavic Pro.
In an upgraded scenario, the original Mavic Pro would be discontinued in favor of the Pro Platinum and the new Mavic Air taking its place as the ‘Pro’ version of the Mavic line. It would also serve to fix the naming conventions of the Mavics. The Mavic Pro Platinum gets renamed to simply the DJI Mavic leaving room for marketing to push the Mavic Air as the must-have for creatives.
DJI Mavic Air Rumors
The biggest rumor is, of course, the one-inch sensor. Incorporating it alone pushes the Mavic Air to Phantom 4 Pro levels. Here’s what that sensor would offer the Mavic Air:
4K video at 60FPS
H.265 video format
Faster bitrate (100 Mbps)
Better low light performance
Sharper lens with less distortion
Yeah, take my money.
Other features would include the noise reduction motors and props seen on the Mavic Pro Platinum. Increased battery life and performance. And gesture control seen in the popular spark. Instead of using Intel’s Movidius Myriad 2 processor, the Mavic Air could incorporate the new Myriad X processor. It would allow for better object avoidance, gesture control and machine learning features (specialty shot modes).