Talk about an interesting weekend. DJI went through most of it with nearly every camera drone out of stock on its official store. Drone enthusiasts looking for something new now have the option to grab either the DJI Mavic 2 Pro or the Zoom. Some of the RE Goggle bundles are out of stock, but you’re better off with extra batteries. 

It’s not all good news on flush shelves of camera drones. The standalone Mavic Air remains out of stock along with the DJI Spark. Fans of the Air can opt for the Fly More Combo which is available for all three colors – Arctic White, Onyx Black, and Flame Red.

What Happened?

Occam’s Razor says it’s all a big coincidence. The Mavic 2 line probably had a rush of purchases, and DJI’s website posted up an out of stock warning. What makes it interesting is it occurred right around the time the Phantom 4 Advanced appeared in stock for around an hour last Friday. That news plays into the rumors the Phantom 4 Pro V2.0 will make its return to virtual store shelves in September. 

Yeah, let’s hope.

What About the Mavic Mini?

We’ve all seen the video and specs floating around Twitter and Facebook groups. All we know is it’s tiny, and the rumor is it will weigh in under 250 grams. For comparison, the Mavic Air weighs 430 grams. I’m not saying DJI can’t shove a lot of technology into a frame that small, but durability and camera quality instantly become an issue. 

There’s a lot of doom and gloom surrounding the industry right now thanks to the lack of launches. Here’s the thing. DJI announced a flagship was not releasing until 2020. The company will integrate AirSense in all drones weighing over 250 grams (FAA registration) starting on January 1, 2020. It doesn’t mean camera drones are gone. Instead, DJI is staying out in front of any regulatory traps. 

Don’t take DJI’s word for it. Look at the announcements from the FAA. LAANC is now available to all drone pilots. The agency is asking for public comments for its general safety test for all pilots. If camera drones were a dying industry, we wouldn’t get bombarded with feature announcements coming from the federal government. 

Then there’s Google. If you’re an internet marketer, a quick check of drone-related keywords is showing a marked uptick in search volumes as the holidays approach. That’s not the trajectory of a dying industry. It’s the hallmark of one with pent up demand. 

Friday was an aberration. Most of the drones marked as out of stock are for sale. Now if we can convince DJI to release fresh stock of the Phantom 4 Pro that would be great. Hey, maybe even a Phantom 5. Some have written off the next-generation Phantom 5. Me? I see it as the true prosumer camera drone platform. DJI needed to replace the Phantom price range with the Mavic to push the Phantom 5 above $2000. It’s done that with the Mavic 2 Pro. Now all we need is a Phantom with interchangeable lenses.

Gear. TV. Movies. Lifestyle. Photography. Yeah, I’m the type who sees a shiny object and is immediately captivated. Wait... There’s another. You can reach me at marcus@newsledge.com

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