Lost in all the tech hype yesterday was the reveal of the new ‘Most Interesting Man in the World’ from Dos Equis. Say what you will about the beer, the ads rank in the pantheon of memorable commercials. How many times do you stop your DVR to watch a commercial? Dos Equis accomplished that with their ads.

Like everything in marketing today, the commercial unveiling actor Augustin Legrand as the world’s most interesting man is a teaser for an extended commercial slated for October. Yeah, it’s a teaser trailer for a beer commercial.

I’ll give the new guy a shot, but can you ever replace the original? Those commercials were perfection. I don’t even drink, and I wanted a Dos Equis after the commercials. I’d rank the ads up there with the iconic ‘Wassup’ commercials and even ‘Where’s the Beef?’ On the whole, the Dos Equis commercials are better because of the consistency they delivered for years.

How can you not love this?

There are choice quotes throughout his tenure. He is fluent in all languages, including three he only speaks. His business card simply says ‘I’ll Call you.”

Or perhaps his best line. He once had an awkward moment, just to see how it feels.

We will miss you, Jonathan Goldsmith. Augustin, you have some giant shoes to fill come October. Dos Equis? We expect plenty of choice quotes from our new Most Interesting Man in the World. But we won’t ever forget the tenure of the original.

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