There’s a new social network darling out there and it’s called Ello. The popularity of Ello has surged as users fed up with Facebook policies flock to the website.

What happened? It looks like Facebook’s policy against fake names was the straw that broke the camel’s back for some users. Facebook insists they are not targeting anyone with the new policy, but the LGBTQ community is in uproar. Many of whom hide their real names as a way to protect themselves from stalking and online harassment.

That’s where Ello comes in. The social network does not have a real name policy. Use whatever name you wish.

Another Ello victory? They are strongly against advertising with its manifesto stating, “You are not a product.”

“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate – but a place to connect, create and celebrate life,” the manifesto reads.

There has been a bit of pushback on Ello’s claims they are anti-advertisement. The company did receive $435,000 in venture capital. These investment firms don’t tend to give money away. They will want a return on it. Ello continues to promise no advertisements and says they will monetize certain features, such as managing multiple accounts with one log-in.

Ello has a lot going for it. Many users are tiring of Facebook’s policies, and are just tired of Facebook in general. People want to try something new, and Ello sprung up at the perfect time.

Right now, Ello promises no ads. That will be a major draw for many users. Will they stick to the anti-ad stance? I think so. Otherwise, people will find another social network or go back to Facebook. Look for premium features to be the way Ello makes money in the future.

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Head on over to Ello to sign up for an invite. Or, find a friend who is already in to get you in. Really desperate to try out a new social network? There’s always Ebay.

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