It’s been a tough road for Breaking Bad fans going through withdrawals. Today, there is good news. Not only do you get a teaser trailer to ease your suffering, you also get a February premiere date. Oh, and the show has already been renewed. AMC is throwing some serious confidence behind that shady lawyer.

Before you get too excited over the teaser trailer, it is only 10 seconds. It seems networks and Hollywood have mastered the art of social media such as Instagram and Vine. Short snippets to be followed by full-length trailers.

For those that missed out on Breaking Bad, Better Call Saul will follow the craziness of the shady lawyer from the Breaking Bad series. AMC knows they have a show that prints money, so the spin-off was guaranteed.

This show will be sort of a prequel to Breaking Bad. All the events will happen before Saul is introduced to Walter White in Breaking Bad. For a 10-second snippet, you already see the show is shaping up to be good. Saul has more hair and is selling a prospective client the benefits of having a lawyer. “Lawyers: we’re like health insurance. You hope you never need it, but man oh man, not having it?”

Outside of traditional trailers, the production is ramping up guerilla marketing. Billboards for McGill Industries – a major character in the show – have popped up in Albuquerque.

One question on fans’ minds is the cameo one. Will Bryan Cranston and the rest of the Breaking Bad cast eventually make it onto the show? Creators Peter Gould and Vince Gilligan are not ruling anything out. I think that’s a wink and nod to the possibility.

During the TV Critics Association Tour last month, the show creators hinted at what to expect. “I don’t think we’re giving anything away to say we’re still figuring this out – including if and when we’ll see some of these characters. We like nonlinear storytelling. I would point you in the direction of anything that was possible on Breaking Bad is possible on Better Call Saul.”

Expect the marketing to ramp up in the coming months. AMC had a hit with Breaking Bad, and they are expecting similar numbers with Better Call Saul.

Check out the 10-second trailer below. Yeah, you want more. We all do.


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