Sorry fans of Jetpac. Google has acquired the social travel start-up and is removing the app from the App Store. Jetpac had this to say about the aquisition. “Thank you for all your interest and support. We look forward to working on exciting projects with our colleagues at Google. We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15.”

Some of you may never have heard of Jetpac. Basically, they took public Instagram photos and turned them into visual guides for more than 6,000 cities across the world.

So, what will the future hold for Jetpac? I imagine they are either gearing up to put their app’s features on one of Google’s products such as Maps or Plus, or developing an entirely new solution. I’m leaning on the first one. You don’t buy a company to make something from the ground up. You buy them for what they already have.

Besides its city guide app, Jetpac also has two other image apps. Spotter and Deep Belief. Spotter tells you what it thinks any object is that you are pointing your iPhone at. Deep Belief is used to teach your phone to recognize an object by taking a short video of any object.

So far, Google hasn’t commented on their purchase of Jetpac. We’ll update this post if they do.


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