The acquisition spree continues for Google. This time, it’s mood music start-up Songza. Reports put the number at $39 million for the U.S. based music streaming service.
“Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do,” the Songza team wrote in a blog post.
Songza launched in 2007 with its main hook being human-curated playlists. Some of these playlists were chosen by various musicians and Rolling Stone writers. Songza’s default service is free, but does have advertising. You can pay $0.99 a week to remove the ads.
Why Songza? They have a massive database of info on users listening habits and how they change depending on mood or other indicators. Songza’s playlists center around location, time of day, weather or what you are doing. Some examples include playlists for driving or being single.
What happens next? Not much in the immediate future. Google and Songza have said the service will not be changing right now.
“You can absolutely keep using Songza as usual (we aren’t planning any immediate changes — other than making Songza faster, smarter, and even more fun to use),” wrote Songza in an email.
While there will be no immediate changes on Songza’s end, Google will be looking to integrate some of Songza’s features to Google Play Music and YouTube.
“Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products,” Google said in an announcement.
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