Magic Leap is flush with some serious cash today. How much? Try to the tune of $542 million. Yeah, that’ll keep you in Starbucks for a long ass time. So, what does Magic Leap do? Well, if you look at the tech landscape and rage at every new messenger app, Magic Leap is your path to living the Minority Report dream. I know, it’s been said before. Flying cars, hoverboards, something to clean my house etc.
If you haven’t heard of Magic Leap before, there’s a reason behind it. It’s HQ is in Ft. Lauderdale, FL. Not exactly the land of tech startups. The second-round raise was led by Google (not the venture arms of Google, but corporate Google), Legendary Entertainment and the usual high-profile VC suspects. Andreessen Horowitz and Kleiner Perkins.
Basically, Magic Leap just got the rolodex of the entire tech world.
The company is supposedly blending technology to go beyond our current idea of wearables. Hell, the Apple Watch isn’t even out yet and we are looking for something else. What it sounds like the company is doing is blending augmented reality and virtual reality.
For now, it’s all about walking circles around what it actually is. The founder of the company happily backhands Oculus and Facebook, but doesn’t want to frame it as a Google versus Facebook. Sounds like he needs a bit of PR practice. Without a doubt, the funding raise will open doors Magic Leap has never seen.
If you are looking for a taste of the tech, the company’s site offers a glimpse of what may be happening. True augmented reality without carting around giant devices. Could we be getting close to holograms? Who knows. All the tech world knows is that the industry leaders saw something and decided to back a Brinks armored car to the company’s front door.
Please, let it be real. I don’t want to download Snapchat clone #45.