The June NPD results are in, and the gaming industry enjoyed a healthy June. Overall retail sales jumped 18 percent year over year to $869.4 million. Thanks in large part to The Caped Crusader.
Software sales saw a nice 21 percent boost as Batman: Arkham Knight soared to the #1 spot in software sales. The Elder Scrolls Online: Tamriel Unlimited came in a respectable second place. It’s interesting to note ESO sold more copies on Xbox One than PS4. My friends list was packed with people playing it.
Sony played it smart again with marketing. “PlayStation 4 was the top-selling console in the United States in June due to the overwhelming popularity of the Batman: Arkham Knight PS4 bundles,” a Sony spokesperson told GamesBeat.
Sony is killing it with their marketing deals with third-party publishers. Destiny was a huge hit. Batman is huge. Plus, they have deals lined up with Star Wars: Battlefront and Call of Duty: Black Ops 3 this holiday season. Microsoft is bringing it with the exclusives this holiday season, but Sony is making up for their lack of exclusives by signing smart marketing deals.
Here’s how the rest of the top 10 in software sales looked.
1.) Batman: Arkham Knight (PS4, Xbox One, PC)
2.) The Elder Scrolls Online: Tamriel Unlimited (Xbox One, PS4, PC)
3.) Lego: Jurassic World (360, Xbox One, PS4, PS3, 3DS, Wii U, Vita)
4.) The Witcher 3: Wild Hunt (PS4, Xbox One, PC)
5.) Splatoon (Wii U)
6.) Minecraft (360, PS3, Xbox One, PS4)
7.) Grand Theft Auto V (Xbox One, PS4, 360, PS3, PC)
8.) Mortal Kombat X (PS4, Xbox One)
9.) NBA 2K15 (360, PS4, Xbox One, PS3, PC)
10.) Call of Duty: Advanced Warfare (Xbox One, PS4, 360, PS3, PC)
It’s good to see Splatoon at the number five spot. Minecraft is just absurd at this point. And, Lego: Jurassic World continues to illustrate Jurassic World’s popularity and the power of the Lego brand in gaming.
NPD analyst Liam Callahan noted Warner Bros. Interactive’s banner year so far. “With hits like Batman: Arkham Knight, The Witcher 3, Mortal Kombat X, and Dying Light, Warner Bros. Interactive is the top corporate publisher so far in 2015, with dollar sales growing 217 percent versus the first half of 2014,” Callahan said to GamesBeat.
Warner Bros. Interactive is definitely on a hot streak right now. Can they continue it with Mad Max? We’ll see come September.
The Digital Market in June
Superdata shows us how the digital market fared in June. The big story is Bethesda’s Fallout Shelter. Bethesda delivered a memorable E3 conference and also released a mobile Fallout game.
Fallout Shelter quickly passed Candy Crush Saga on the iOS top-grossing charts and earned $5.1 million in its first two weeks. Even the hardcore gamers coughed up cash for microtransactions.
The Elder Scrolls Online also did well, selling 138,000 digital copies. According to Superdata, ESO’s sales “were enough to temporarily buoy the contracting pay-to-play MMO market, which rose 7% year-over-year to $50 million.”
June’s sales data shows the gaming industry is healthy in a traditionally slow part of the year. Releasing good games pushes sales? Imagine that.