I have no idea. But the Kodak Ektra is coming to the UK first and then a roll out through Europe. No word on the United States, but I doubt the appeal of a smartphone for photographers. We already have those in the iPhone and Galaxy S7s and the Pixel. Still, no denying the sleek look of the Ektra.
Priced around $550, the Ektra borrows the name from the original Kodak Ektra camera released in 1941. The company will have us believe the smartphone is the ‘latest reincarnation’ of the famous camera. You have to give Kodak an A for effort, but this is an ‘also ran’ phone despite its great specs.
Kodak Ektra Specs
The headline feature is the 21-megapixel sensor behind an f/2.0 aperture. No zoom, but it does feature OIS. The front-facing camera is a 13-megapixel sensor with Phase Detection AF. Hey, if the Ektra pushes Apple and other companies to push the megapixel count in smartphones, then consider it a win for photographers.
On the design front, it has the look and feel of a point-and-shoot camera. A dual-press shutter button has the user holding the Ektra as a traditional camera. Can’t launch a smartphone without a touchscreen.
The 5-inch HD touchscreen has a digital interface and features a dial all DSLR lovers will know. Kodak is calling it ‘a tactile camera experience.’ That would imply feedback through the Ektra. The dial allows users to shoot with manual settings, adjust ISO and shutter speed.
Past the headline megapixel count, the smartphone/camera is powered by a 2.3Ghz Helio X-20 Decacore processor running Android 6.0 Marshmallow. Snapseed photo editing is baked in, along with the Super 8 app to recreate classic film stocks. 4K video is there along with social sharing features.
The internal specs are rounded off with 32GB of storage, a 3000mAh battery, and 3GB of RAM. Corning Gorilla Glass protects both the lenses and the touchscreen.
Will it make it to the United States? It’s hard to see a market for this. It’s already behind the curve on Android releases, and the 32GB storage is small for a smartphone for photographers.
It has the looks, but it’s too late for Kodak to make a dent in the smartphone market.