Three weeks and we can settle into the latest chapter of the Star Wars universe. Rogue One: A Star Wars Story is out with its last non-TV trailer. It’s all part of Disney’s Magical Holiday Celebration. Yeah, the ticket sales on this will be magical.
Quick note on the trailer. It spoils a scene we’ve all loved from the trailers. Nothing major, but it would have been more impactful to see it on the silver screen instead of YouTube. There’s about a 20-second intro from Disney CEO Bob Iger and then just over a minute of Rogue One goodness.
X-Wings with more X-Wings. I can’t wait. I know we see glimpses of a Rebellion fleet, but I’m doubting we see any capital ship battles. Also, K-2SO will be the comedic relief in the film. Watching him snatch the grenade out of the air and toss it back nonchalantly is great.
No Star Wars Opening Crawl in Rogue One
It’s been rumored, and now we have it confirmed. Fans who have seen the first twenty minutes of the film say it opened up with the traditional ‘A long time ago…’ before immediately cutting to the action. Lucasfilm has hinted it’s to differentiate from the episodic films, but damn, I want the crawl. Nothing gets the Star Wars goosebumps like the opening crawl.
Box Office Titan?
Currently, the projection for Rogue One is an opening weekend of 100-140 million dollar haul. Advanced tickets have not gone on sale and will be heavily compacted. Fans have questioned why and the answer is Moana. Disney has another hit and didn’t want to detract from the animated film starring The Rock.
Comparisons will be made between the ticket sales of Rogue One and The Force Awakens. There’s simply no way Rogue One can outstrip last year’s entry that hauled in $248 million in its opening weekend domestically. It was the first live-action entry to the Star Wars franchise since 2005’s Revenge of the Sith. It was hyped beyond and had the original cast.
Rogue One is an all-new cast for a story we know, but it’s never touched on after A New Hope. Hitting $248 million in its opening weekend is nearly impossible. And it doesn’t have to. The number above is tracking. Disney’s marketing machine has only started to flex the marketing muscle. Any and all things Star Wars will be pushed and it wouldn’t be surprising to see the film open north of $150 million. Lucasfilm and Disney want to see triple digits to show standalone films are their own powerhouses at the box office. Using the story of stealing the Death Star plans is a perfect way to bridge that gap.
Rogue One: A Star Wars Story lands in theaters on December 16. Our nephew has already penciled Alex and me in for driving five hours to Georgia to see it with him.
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