Our reality will soon change. Oculus, Valve and others are focused on virtual reality. Magic Leap is focused on something they call ‘Dynamic Digitized Lightfield Signal.’ Their version of augmented reality. The startup gave us a big tease of their tech yesterday with a video showing off a game they say they are playing in their offices right now.
“Unfortunately, we couldn’t make it to TED, but we wanted to share one of the things that we’d planned to share at the talk. This is a game we’re playing around the office right now,” reads the video’s description.
A physical gun is used to play the game, which is based on Weta Workshop’s steampunk brand Dr. Grordbort.
The guy in the video takes out a handful of robots that drop down from the ceiling. After that, he deploys a sentry gun to take out a few more. Check it out below.
It’s an awesome video. But, how many times have we seen awesome concept videos only to be disappointed by the final product? Why should we pay attention to what Magic Leap is doing?
Several prominent tech companies and venture capitalists believe in what Magic Leap is doing. Last October, the company raised $542 million in Series B funding. Tech companies like Google and Qualcomm were part of the investment. Other investments came from Andreessen Horowitz, Obvious Ventures and Vulcan Capital. These companies and VCs liked what they saw enough to throw a lot of money at Magic Leap.
“We are excited and honored to have such an extraordinary group of investors to help us bring our vision and products to the world,” said Rony Abovitz, president, CEO and founder, Magic Leap, Inc. “Magic Leap is going beyond the current perception of mobile computing, augmented reality, and virtual reality. We are transcending all three, and will revolutionize the way people communicate, purchase, learn, share and play.”
Sundar Pichai, SVP of Android, Chrome and Apps at Google and a member of Magic Leap’s board of directors, said, “We are looking forward to Magic Leap’s next stage of growth, and to seeing how it will shape the future of visual computing.”
Besides the video above, we don’t know much more about Magic Leap’s tech. Let’s hope we don’t have to wait too much longer to get a taste of their vision of augmented reality.
Which side of reality are you most excited for? Augmented? Or, virtual? What Oculus, Valve, Sony and others are doing in VR looks more promising right now. But, if Magic Leap’s tech looks anything like the video above – I want one. What about you? Let me know in the comments below.