Microsoft originally planned on launching the Xbox One in China tomorrow. The tech giant scrapped those plans suddenly yesterday. Why the sudden change of plans? Microsoft won’t dive into specifics, but is now aiming for the Xbox One launch to happen before the end of the year.
“Despite strong and steady progress, we are going to need a bit more time to deliver the best experiences possible for our fans in China,” reads a Microsoft statement.
“At Xbox, we pride ourselves on delivering first-rate gaming and entertainment experiences, and to all us to deliver on that promise, we need to reschedule the launch of the Xbox One.”
Videogame companies are hoping to tap into China’s vast consumer base as another avenue for revenue. Back in January, China lifted a 14-year ban on the sale of foreign game consoles. Now, heavyweights like Microsoft, Nintendo and Sony can sell their consoles across the country.
While the launch in China is delayed, several other regions are still a go for tomorrow. Hong Kong, India, Korea, Singapore, South Africa and Taiwan are expected to start selling Xbox Ones tomorrow. Russia will get in on the Xbox One action on September 26.