Windows 10 is huge for Microsoft. If that wasn’t already apparent, Microsoft’s plans for the launch of Windows 10 makes sure it is.

Get ready to see a healthy dose of Windows 10 advertising. Starting July 20, Microsoft will begin its advertising blitz. These TV and digital ads will show off new Windows 10 additions including Windows Hello, which lets you use biometrics to log in, and Windows Edge.

Microsoft is also throwing Windows 10 fan celebrations in 13 locations cities the world. “Windows Insiders” are invited to join these celebrations in Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paulo, and New York City.

The fan celebrations, “will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team,” Microsoft writes in a blog post.

Microsoft also plans to celebrate Windows 10’s launch across more than 110 stores in the U.S, Canada and Puerto Rico.

They are teaming up with retailers including Best Buy, Staples and Walmart to offer in-store upgrade help and try out Windows 10. That’s smart. Since Windows 10 is a free upgrade for existing Windows 7 and 8 users, more people are going to be jumping on board quicker.

Microsoft is also celebrating the launch of Windows 10 by giving back. They are partnering with ten global and 100 local nonprofits to “upgrade the world.” $10 million will be donated in support of these nonprofits’ causes. Participating non-profits include CARE, Special Olympics, Save the Children, Pencils of Promise and more.

Microsoft is encouraging its employees and you to “upgrade their world.”

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“We’d love to hear about the big and small things people are doing to make an impact in their community and beyond – we invite people to share their story using #UpgradeYourWorld, beginning July 29.”

The Windows 10 roll out

Windows 10 is coming on July 29, but not for everyone. Not at first.

Starting July 29, Windows 10 will roll out to Windows Insiders (beta testers). In the days after, Microsoft will scale up their roll out. Why the staggered roll out? Microsoft is being cautious. “Each day of the roll-out, we will listen, learn and update the experience for all Windows 10 users,” says Microsoft.

Given the scope of the Windows 10 launch, it’s understandable. But, it sucks for those of us who won’t get the OS right when it releases.

When it’s time for you to download the Windows 10 update, you’ll get a notification.

Windows 10 update notification

Have you tried Windows 10? What do you think? I’m just pumped Microsoft has finally embraced free OS upgrades.

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