At peak evening hours this year, Netflix accounts for 34% of North America download traffic. This insane amount of traffic has led Netflix to pay several cable companies to interconnect with their networks. Comcast and Verizon have struck deals with Netflix and have cited the heavy traffic load.
The 34% share is up from 32% last year. Netflix subscriber growth rose along with the traffic. In the same period, Netflix has grown its subscriber base by 15%.
Today’s data comes courtesy of Sandvine. Second place for download traffic goes to YouTube. Between the two, they comprise more than 43% of peak traffic.
Netflix’s grip on streaming is even more evident when you look at its competitors such as Amazon Video and Hulu. Those two services made up 1.9% and 1.7% of peak download traffic.
In today’s report, Sandvine also estimated how much the average cord-cutter streams. They estimate your typical cord-cutter streams 100 hours of video a month. A typical subscriber is estimated to stream about 9 hours and a non-streamer streams about an hour or so.
The total mean usage for a cord cutter comes in at 212 GB/month. That puts it pretty close to your average ISP data cap.
Sandvine also highlighted the growing popularity of Twitch, a video game streaming service. So far in 2014, Twitch generated more traffic than HBO Go in the U.S. That means more people watched streams of video games than watched streams of HBO’s most popular shows including Game of Thrones.
What about the upcoming World Cup? Sandvine predicts matches will make up more than 40% of networked traffic on some Latin American mobile networks.
Other notable top 10 traffic drivers are iTunes at 3.64% and Facebook at 1.99%.
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