Amazon is testing an e-book service called ‘Kindle Unlimited.’ Gigaom first pointed it out and the promo page can still be viewed through Google cache.

According to the now taken down Amazon page, “Enjoy unlimited access to over 600,000 titles and thousands of audiobooks on any device for just $9.99 a month.”

The ‘Kindle Unlimited’ program is similar to one already offered by Amazon for Prime subscribers. The Kindle Owner’s Lending Library is limited though, with a one-book-per-month cap.

Amazon is expanding to other devices as well based off the promo banners for ‘Kindle Unlimited.’ “Any device” would likely include smartphones or tablets that supports the Kindle app.

This type of service lives and dies by the content offered. Unlike book lending services such as Oyster, Amazon does not have any books from the top five publishers (Penguin Random House, Simon & Schuster, HarperCollins, Macmillan and Hachette.)

A HarperCollins spokeswoman has already come out and said the publisher is not participating in ‘Kindle Unlimited’ right now. Maybe the big publishers are holding announcements until Amazon officially unveils the service. But, Amazon’s relationship with the biggest publishers isn’t exactly a good one. The giant retailer has fought with them several times in the past over pricing issues.

Hachette is the latest publisher Amazon has ticked off. The two sides are still far off in their negotiations after Hachette dismissed a plan by Amazon to offer Hachette authors 100% of ebook profits until the negotiations are done.

We’ll see if Amazon can mend these relationships if and when they officially unveil ‘Kindle Unlimited.’


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