You probably heard the news yesterday. Netflix has ads. Oh no, we might have to watch commercials. Instead, it was Netflix pulling an HBO. Promos for its original content.
How did Netflix CEO Reed Hastings respond the controversy? Well, evidently clip-art still exists in the wild, and he used it to great effect in a Facebook post:
Well played Reed, well played. He continues to push the line zero ads on Netflix. “No advertising coming onto Netflix. Period.”
Instead, it’s all about getting you to watch the latest and greatest on Netflix. “Just adding relevant cool trailers for other Netflix content you are likely to love.”
Some are calling the use of a dollar sign clip-art odd. Me? I think it’s hilarious. Have a sense of humor. Your company is hitting home run after home run.
In a few years, he may regret the post when Netflix has to make a profit decision. Do they tier the subscriptions into higher pricing or go with select brand advertisements? The path of least resistance is always tossing up video ads.
Will people complain? Sure. But content wins the long-game. And a fiscal quarter of $24 million in profit when your stock is sitting above $600 per share? That ends one of two ways. Netflix profits start moving the needle, or Wall Street will find another momentum stock.