While Google’s Glass Explorer program might be over, Google Glass is far from finished. In January, The Wall Street Journal reported Google Glass was removed from Google X and handed over to Nest Labs Founder Tony Fadell.
Sales of the Google Glass Explorer Edition to consumers came to a halt on January 19. But, that doesn’t mean Google is done with the headset.
Google Executive Chairman Eric Schmidt reaffirmed the company’s commitment to Google Glass in an interview with The Wall Street Journal.
“It is a big and very fundamental platform for Google,” said Schmidt. “We ended the Explorer program and the press conflated this into us cancelling the whole project, which isn’t true. Google is about taking risks and there’s nothing about adjusting Glass that suggests we’re ending it.”
Schmidt went on to say how these things don’t happen overtime. “That’s like saying the self-driving car is a disappointment because it’s not driving me around now,” Schmidt said. “These things take time.”
Google Glass just isn’t ready for a widespread commercial release. Google X scientist Astro Teller said as much at last week’s SXSW. “We allowed and sometimes even encouraged too much attention for the program,” Teller said. “What we wanted was to say to the world this is an early prototype.”
You can’t fault Google for not wanting to push an unfinished product to the masses.
Augmented Reality’s Many Faces
Augmented reality has come in many forms over the past couple of years.
Google made waves when it first unveiled Google Glass in 2012. We all thought instead of looking down at our smartphones, we would be looking up with Google Glass. But, it never quite turned into a commercial product.
Microsoft has also jumped on board with its vision of augmented reality, called HoloLens.
Cool tech, but companies are still working to get the tech just right.
Magic Leap is the most interesting company working on augmented reality. Not much is known about their tech, but they published a video last week showing a game being played.
Ok, that’s awesome. But, will it look like that when we use it?
The biggest obstacle is going to be convincing consumers why they need it. Companies have to show us that augmented reality is easier than using a smartphone. If it’s not, what’s the point? And, that’s probably why we haven’t seen augmented reality take off yet.
What do you think of augmented reality? Could you see yourself using a headset to do everyday tasks usually done on your smartphone?
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