The way forward for wearable technology is to make them stylish and smaller. No one is going to strap and iPhone to their wrist 24/7. Ok, maybe we already do that, but you get my point. The watches and fitness bands are great, but they are extremely niche. Slapping on a wristband or watch makes perfect sense for the gym.
The issue now is the make the form and function necessary for our everyday lives. You know, lounging in front of the TV, walking past the gym and destroying the local bakery. Nike chief executive Mark Parker recently sat down with Bloomberg TV to explain the next generation of wearable tech.
“You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes.”
Sounds like a giant hint that Apple and Nike are looking beyond the wrist. How cool would it be if wearables eventually went the way of the Under Armour commercial. Changing colors, integrated sensors. Yeah, I’m hoping too much. It’s the flying car of wearables.
What we are probably looking at is that the next line of wearables will be sensors built into other accessories or clothing. It would be interesting to charge your gym shorts next to your phone.
Personally, for those not a fan of watches or bands, if they could put the wearables into clothing, it would be a huge step forward. Those of you that wear a tinfoil hat are probably thinking that the government will just use it to track us everywhere. They already do that, may as well have the expensive gym clothing to go along with it.
For now, it’s all speculation. What is definitive is that there will be a Nike+ app for the Apple Watch. That was a guarantee, but we got the confirmation today. Now, if we can just get a release date…