Two years ago, nearly everyone was lamenting the fall of Nintendo. Today, Nintendo has turned around. They aren’t outselling the PS4, but the company isn’t in the dire position it once was. Some of that is due to increased selling of Wii Us. But, there is another reason. Amiibo toys.

Nintendo’s Amiibo toys are incredibly popular. Each run of figures is quickly scooped up. And, then they start popping up on eBay for exorbitant prices. Fans have criticized Nintendo for the supply shortages. The west coast port labor dispute did Nintendo no favors, but the Japanese company has failed to address the concerns of fans.

That changes today.

Nintendo has posted a statement on Facebook. In it, they apologize for the supply issues for certain amiibo toys. They also promise to do a better job of communicating when new toys are on the way through press announcements and social media.

falcon amiibo

Collectors will be happy to see this comment: “We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.”

Here is the full statement from Nintendo.

We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.

We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.

As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.

Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.

We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.

Nintendo knows they have a winner with amiibo. Increasing shipments and reissuing old amiibos is a no brainer.

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