Want to make Let’s Play videos of Nintendo titles? Now you’ll get a chunk of the ad-revenue from these videos.

Nintendo has launched ‘Nintendo Creators Program.’ The program is in beta right now, and a full launch is expected in May.

You can read about every single detail on the program here, but I’ll be highlighting a few things you should be aware of.

Revenue sharing – You will be getting 70% of the revenue for your channel and 60% for videos. Nintendo does say they can change this rate whenever they want. It is not set in stone.

Certain Games – I’m going to be highlighting the Wii U games that are supported with this program. Here’s the full post with all of the supported games across Nintendo platforms.

Game & Wario
New Super Luigi U
New Super Mario Bros. U
Nintendo Land
Wii Fit U
Super Mario 3D World
The Legend of Zelda: The Wind Waker HD
Donkey Kong Tropical Freeze
Pikmin 3
Mario Kart 8

There is one notable Wii U title missing – Super Smash Bros.

Disclosure – Besides registering your channel or video for the ‘Nintendo Creators Program,’ you will also need to include a lengthy disclosure in every video.

Here what you will need to either say, or have prominently written in the video: I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.

Thoughts On New Policy

It all comes back to fair use and how it is applied to games. The biggest issue centers around Let’s Play videos that upload the entire game on YouTube. If you are uploading videos of yourself playing an entire game, it’s probably not fair use. Especially, if there is no commentary. If there is commentary I lean more towards that being fair use. If you upload a video of ‘6 Glitches in Donkey Kong Tropical Freeze,’ I believe that is definitely fair use.

Now, if we believe a video is fair use – then Nintendo’s new policy is BS. Take the ‘6 Glitches’ example. That is clearly an educational/research video with you using portions of the game to illustrate your findings. That is clearly fair use. They should have no business sharing ad-revenue with a video you spent time creating.

But, we can argue all day about fair use and how it pertains to games. What do you think about Nintendo’s new policy?


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