Aggressive price cuts, bundling and marketing paid off for Microsoft. The Xbox One was the top-selling video game console in November with 1.2 million units sold. It shouldn’t surprise too many folks that the Xbox One came out on top. The big surprise would have been if Microsoft didn’t after slashing the price so much.
It’s the first time this year the Xbox One has outsold the PS4. Poor messaging during its reveal and a higher price were major issues the Xbox One during its first few months on the market. Xbox One’s price cuts began back in June when they stripped the Kinect from the system and offered it for $399.
If you waited until November, you got a hell of a deal. Xbox One bundled with Assassin’s Creed Unity were going for $329. I even saw some going for $299 with PayPal coupons.
Playstation 4 came in second with the Wii U stuck in third.
Here’s what NPD Group’s Liam Callahan wrote about the hardware side of things. “While the majority of the decrease in dollar sales of hardware stemmed from an expected drop of seventh generation console sales, eighth generation sales also decreased and represented 38 percent of the total declines in hardware sales from November 2013 to November 2014.”
“Despite a decline in dollar sales, hardware unit sales for eighth generation consoles increased by 3 percent over November 2013.”
The big decline in dollar sales was due to Microsoft’s price cuts. 150 bucks was missing from every Xbox One sold last month compared to November 2013.
The new generation of consoles is off to a fantastic start. “Cumulative PS4 and Xbox One sales are now almost 80 percent higher than the combined total of PS3 and Xbox 360 sales after 13 months on the market,” according to Callahan.
Here’s the top-selling games of November.
1.) Call of Duty: Advanced Warfare (360, XBO, PS4, PS3, PC)
2.) Grand Theft Auto V (PS4, XBO, 360, PS3)
3.) Super Smash Bros. (NWU, 3DS)
4.) Madden NFL 15 (360, XBO, PS4, PS3)
5.) Pokemon Alpha Sapphire (3DS)
6.) Far Cry 4 (PS4, XBO, 360, PS3, PC)
7.) Pokemon Omega Ruby (3DS)
8.) NBA 2K15 (PS4, 360, XBO, PS3, PC)
9.) Assassin’s Creed: Unity (PS4, XBO, PC)
10.) Halo: The Master Chief Collection (XBO)
Call of Duty: Advanced Warfare is where everyone figured it would be. GTA V is just insane. I wonder what total sales for that title across all platforms will be next year? Nintendo had a good showing with Super Smash Bros and its various Pokemon titles. Assassin’s Creed: Unity was a bit low, but we have to remember it was heavily bundled with Xbox One.
Halo: The Master Chief Collection still shows the Halo franchise is relevant. Biggest surprise? Where is Dragon Age: Inquisition? Seriously people, go buy that game.
Here’s what each company had to say about their November performance.
“We are committed to making Xbox the best place to play, with this year’s best games, the best community of gamers to play with, and terrific value,” said Mike Nichols, the corporate vice president of Xbox marketing, in a statement. “And we are amazed by the excitement Xbox fans have shown to start off this holiday. November set a new record for sales of Xbox One, and Xbox One was the best-selling console in the U.S. and U.K.
“Response to the holiday lineup of games on Xbox One was incredible, with Xbox One fans buying more games in November in the U.S. than any other gen eight platform and enjoying over 357 million hours of gameplay globally. In fact, more fans logged into Xbox Live across Xbox One and Xbox 360, and enjoyed more entertainment, than any other month in the history of Xbox. We love to see the excitement from our fans and are grateful for their passion, support and contributions to the Xbox community.”
“We are thrilled with the incredible momentum seen at retail heading into the holiday shopping season. PS4 is the cumulative leader in hardware sales and was No. 1 on the Amazon Video Games Bestseller list on Black Friday. On the network side, November was the biggest month ever in PlayStation Store history with a nearly 50 percent increase in unique visitors compared to last year. We couldn’t have done any of this without the support of our fans. The immediate success of PlayStation Experience and celebration of the 20th Anniversary demonstrates tremendous dedication to the PlayStation platform. We are humbled by the loyalty of our fans and look forward to amazing them in 2015.”
“This is a ringing endorsement from families and fans that Nintendo has the best variety, the best value and the best gaming experiences for sale this holiday season,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing, in a statement. “We’re extremely confident in our holiday proposition and look forward to closing this year strong and starting 2015 with a full head of steam.”