Want to know the best moment of the American Music Awards (AMAs)? It wasn’t the show. No, it was a commercial. Normally people raving about the commercials is reserved for the Super Bowl. Thanks to Waka Flocka Flame, the AMAs are joining that discussion.

Pine Bros. cough drops has an amazing ad agency, and the Waka Flocka Flame commercial blew up social media during the show. The goofy ad is set to a piano score and features the 29-year old rapper next to a vertical blast of smoke. Use your imagination.

“What does a Wacka Flocka Flame do for minor sore throat relief?” the 28-year-old Queens-born rapper asks. He holds up a three-pack of cough drops. I don’t know what’s funnier, the smoke, the piano or the fact he reads off the ingredients.

He praises the inclusion of ‘plant glycerin’ and ‘imported gum acacia.’ He then had audiences cracking up when he glanced over at the pillar of smoke.

Complex Media praised the ad as genius. This isn’t the first time the company has dropped an ad in an award show. In January, they featured Martha Stewart in one during the Golden Globes.

Still, this ad has me cracking up this morning.

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