Recipes, pets, architecture. Pinterest is handy for tons of things. Now, you’ll be able to download other iOS apps without leaving your Pinterest app.

App Pins are coming to iOS. Here’s Product Manager Julie Black describing app Pins on Pinterest in a blog post.

“Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.”

See an app Pin you want? Tap ‘install’ to download the app right to your favorite iOS device (iPhone, iPad) without leaving the Pinterest app.

Apple’s app store has also joined Pinterest. Their page highlights the usual Pinterest fare including fashion, healthy recipe apps, etc. Apple’s Editors’ Choice apps page includes Star Walk Kids, Monument Valley, Procreate Pocket, Elevate and others.

Pinterest’s own staff picked their favorites. Square Cash, Amazon, Munchery, Sleep Cycle, Netflix and more are on the page.

App developers are sure to love this new feature. A brand new promoting avenue just opened up for them. Instead of paying for promotion on other platforms or being featured on Apple’s iOS store, they can now focus on Pinterest users to help promote their app. Get ready for a massive influx of cooking apps.

What’s going to be your first pinned app?

When I’m not playing Rocket League (best game ever), you can find me writing about all things games, space and more. You can reach me at alex@newsledge.com

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