#FindAPriceCut. Playstation 4 Slashes Price to Battle Xbox
playstation 4 price cut

You don’t need cooler days to tell you the holidays are approaching. No, all you need is the price cutting action. Sony is bringing its Playstation 4 down to a permanent $350 to match Xbox One’s pricing.

Why? Games. For the past two years, Playstation has been dominant, outselling its chief rival most months. You could even make the argument it doesn’t need a price cut. Then again, the two years the consoles have been out, Playstation 4 hasn’t faced a tough holiday environment.

It lacks exclusive games. Xbox One’s Halo 5: Guardians is right around the corner and is the hottest console exclusive according to Nielsen tracking. The marketing has been superb, with the #HuntTheTruth campaign and 343 Industries push to own the franchise.

That not enough? Xbox One also has the holiday-timed exclusive with the latest Tomb Raider game. Granted, it’s heading to Playstation 4, but not until next year.

What is Playstation offering that is exclusive to its platform? The Uncharted Collection, which is nothing but the first three Uncharted games remastered. Hey, I love some Nathan Drake too, but a remaster is not a system seller.

Next is an expansion of Bloodborne. I hear your screams. Bloodborne brings gaming back to the way it was. Impossibly difficult, but oh so fun at the same time. It represents pure gaming nostalgia. No hand holding you through levels.

Both games from Playstation offer plenty for the fan base, but can they move consoles like the Halo franchise? Judging by the price cut, Sony’s Playstation division knows Xbox is about to storm into the holidays with reckless abandon.

Positioning the Playstation 4 at the same price and relying on marketing deals with the likes of Call of Duty: Black Ops 3 and Assassin’s Creed should keep it near the top of Christmas lists.

The problem for Sony is that it has never had Master Chief. He’s not just looking for a weapon. He’s pissed and looking for a win.

It’ll be a fun holiday to watch. If you don’t own one or both of the consoles yet, be ready for the sales. With the games coming, the retailers are going to want you in the stores or on the sites. Give me some Black Friday and Cyber Monday goodness.

Sign Up for Our Newsletter

Your Daily Dose of the Best the Internet Has to Offer

You May Also Like

Destiny 2 Forsaken: The Road to Level 50 (REVIEW)

The crack of a rifle. The boom of a hand cannon. And…

Fortnite Devs Agree the SMGs are Too Strong, Deploy Hotfix

Epic Games saw the pushback from the Fortnite community about SMGs and…

EA’s Anthem Nabs Assassin’s Creed: Origins Composer

You might not recognize Sarah Schachner’s name, but many of us have…

PUBG Extends Sanhok Map Testing Again as Devs Work on Lag Fix

PUBG’s third map, Sanhok, is a nice change of pace. But the…

New Ace Combat 7: Skies Unknown Trailer is Selling Me on PSVR

I’m not a diehard VR fan. The tech is cool, but the…