VR is being heralded as a game-changer. And it can be. If the price is right. Earlier this week, Bloomberg published an interview with Sony Computer Entertainment Executive Officer Andrew House.
During the interview, House gave a rough price point for PlayStation VR. It will cost about the same as a new gaming platform. No specific numbers were given.
That puts Playstation VR’s price somewhere between $299 and $399. Any more and it will be dead on arrival. I don’t care how good the games are.
$350 seems like the sweet spot. It’s how much the Oculus DK2 costs and I don’t see Oculus going over that, at least not by much. Competition will make sure prices don’t get out of hand.
2016 is set to be the year of VR. PlayStation VR, Oculus Rift and HTC Vive are all slated for release. Oculus captured our imaginations with their VR Kickstarter campaign in 2013. Two years later and several companies are jumping into the VR fray. Technology is finally making the VR dream possible. And it’s not just games. News organizations are also jumping on the VR bandwagon.
ABC News VR launched this week transporting viewers to war-ravaged Syria. Viewers walk alongside ABC News’ Alexander Marquardt as he covers the city’s struggle to preserve antiquities from ISIS’ destruction.
Here’s how ABC News President James Goldston described VR. “The collaboration between Jaunt and ABC News takes our storytelling to a new frontier. And I can’t wait to see how you use this new technology to engage our audience in thrilling new ways.” Check out ABC News VR here.[divider][/divider]
In 2016, Sony plans to release more than ten titles for PlayStation VR. Analysts are expecting VR to be the ‘next big thing.’ Some peg the market at being worth more than $60 billion in a decade. I could see that happening. But developers are going to have to step up big time and offer incredible experiences not possible on any other device.
“We liken the state of virtual and augmented reality today as similar to the state of mobile phones 15 years ago,” analysts from Piper Jaffray wrote earlier this year. “Virtual reality will take time, but will profoundly change our lives.”
Just go on YouTube to see how everyday people react to VR. Watching the YouTube video below and you can see VR’s strengths as an education/experience tool.
VR will be the next big gadget. There are too many companies and too much money being poured into it for it to fail. The chief concern for VR manufacturers is figuring out how to deal with the inevitable motion sickness from many people. If they can solve that issue, VR is destined for truly big things.
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