Sony announced the addition of two lenses to its growing family. One is affordable for enthusiasts while the other is decidedly tackling the prosumer/professional market.

Sony FE 50mm f/1.8

Owner of a Sony A7 series camera? This is a prime lens you want. If you’re new to photography, you can’t get much versatile than the 50mm prime lens. The kit lens that comes with many entry level DSLRs? You’ll never break it out again once you get to shoot with a prime lens.

For Sony, the lens is priced at an affordable $250. It’s a shot at Canon and Nikon’s offerings, and the company is quick to trumpet the benefits of the lens.

Sony FE 50mm f/1.8

Sony FE 50mm f/1.8 lens only

According to Sony, the lens “delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.”

Some wish it were a G Master series, but no way that fits the ‘affordability’ aspect of the announcement. Plus, it is supporting the megapixel count on the A7r – note the nod in the company’s statement to videographers.

The internals of the lens is a new optical design using an aspherical element to reduce aberrations. Hey, less Lightroom corrections? We can hope. The circular aperture also promises a creamy bokeh.

Availability is for May, and the usual suspects of Amazon and B&H are taking preorders starting now.

Sony FE 70-300mm f/4.5-5.6 G OSS

From $250 to $1,200. The 70-300mm is the first Sony E-mount to offer a 300mm focal length, opening up the applications photographers can use the system for. While it can reach out and grab the shot, Sony isn’t weighing down your pack. The lens keeps its compact form factor, and the weight stays down.

Hey, we already have enough bricks in our packs, so it’s a nice feature. Other specs in two ED elements, Sony’s Nano AR coating and four aspherical elements.

Sony FE 70-300mm f/4.5-5.6 G OSS

Want to get up close and personal? The FE 70-300mm f/4.5-5.6 G OSS has a minimum focusing distance of 3 feet. Fast and silent autofocus is standard, and it is resistant to dust and moisture. Doesn’t mean toss it on the ground, but it can handle wear and tear with ease.

Like its cheaper sibling, the 70-300mm will ship in May and preorders are happening now.

Not bad on the lens announcements from Sony. Perfect world, the 50mm was a G Master series, but the economics of that aren’t happening. It’s a hook for amateurs and hobbyists. And a damn enticing one.

Gear. TV. Movies. Lifestyle. Photography. Yeah, I’m the type who sees a shiny object and is immediately captivated. Wait... There’s another. You can reach me at marcus@newsledge.com

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